About
Australian Sake Awards
About
Australian Sake Awards
Australian Sake Awards is the International Sake Competition held in Sydney, Australia. A pre-selected Australian jury of judges tastes and judges the sake entries to the competition and selects the sake that is preferred in the Australian market.
The judges are made up of professionals, such as Australian sommeliers, sake retailers, food and beverage industry professionals, sake qualification holders, and sake importers and wholesalers. Each judge is required to attend a sake lecture for judges in advance to learn more about sake and attend the judging.
The competition aims to communicate the diverse attractions of sake to the consumer and develop sake experts with the goal to contribute to the long-term development of the Australian market.
Event Purpose
1. Establishing a clear benchmark in the Australian market
Japanese sake suited to the Australian lifestyle will be carefully selected by professionals from Australia’s food, beverage, and alcohol industries. This initiative aims to create a new, easy-to-understand benchmark, simplifying the decision-making process for consumers.
2. Enhancing Expertise within the Sake Industry
We aim to provide advanced educational opportunities through the competition to sommeliers, sales representatives, and other professionals who directly recommend and sell Japanese sake to customers in the local market. By conveying the diverse appeal of Japanese sake, we strive to cultivate sake experts.
Why participate ASA
While there are various sake competitions around the world, the Australian Sake Awards focuses on "selecting sake that is well-liked in the Australian market".
The winning sake will be officially recognized at the awards ceremony, posted on the official website, and reported in a wide range of Japanese and Australian media, including Australia's domestic sake media, Sake News. In addition, a specially designed medal will be available for the winners to use to gain recognition within Australia as well as to promote the international reputation of sake in Japan.
The competition will also provide a forum for the Australian Sake Industry to promote the diversity and attractiveness of Japanese sake to the Australian public through tasting events, seminars, and other activities aimed at educating the public at a high level and fostering the development of Japanese sake experts.
Australian Sake Awards Incorporated will be the main organiser of the awards and will work with various government agencies and related organisations to ensure that the awards are run in a transparent and integrated manner as a Japanese sake industry event.
ASA Highlights
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