Fostering a Healthy Market and Building Trust

The value of sake exports from Japan to Australia has grown significantly from less than $1 million AUD in 2009 to $7.8 million AUD in 2024. With over 50 active importers in the industry today, our mission is to provide an objective "benchmark of quality" so that consumers can choose sake with confidence as the market reaches a new level of maturity.

Evaluation and Education by On-the-ground Professionals:

We select our judges from the very people responsible for bringing sake to Australian consumers—leading professionals such as sommeliers, hospitality staff, and retail buyers. By providing these experts with advanced education and tasting opportunities, we aim to cultivate "true ambassadors" who can accurately communicate the diverse appeal of sake to the Australian market.

Revitalising the Market through Australia-Japan Collaboration:

Our primary objective is to dynamically revitalise the Australian sake market through the collaboration of local industry players and Japanese breweries. We believe that by enhancing the value of sake within Australia, we can directly support Japanese producers. This, in turn, contributes to the revitalisation of regional Japan and the preservation of the irreplaceable traditional culture for future generations.